Alexandre Colucci

I'm UX/UI Designer and Web Developer with over 25 years of experience creating and evolving digital products. I work across interface design, user experience, and front-end development for websites, systems, and large-scale platforms, including high-traffic portals.

I bridge design and technology through design systems, usability and A/B testing, and hands-on development with WordPress and PHP. I collaborate in agile teams on projects for major companies, media groups, and public institutions in Brazil and internationally, always focused on usability, performance, and measurable business results.

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Rede de Notícias

Rede de Notícias is a digital platform created by the Diários Associados group, in partnership with Google, with the goal of bringing together, in a single virtual environment, content about the 853 municipalities of the state of Minas Gerais. The project expands access to journalistic production outside major urban centers, allowing communicators from across the state to actively participate in local coverage.

Developed with support from the Google News Initiative (GNI), the platform's mission is to combat so-called news deserts in regions without independent local media: journalists can register, pitch story ideas, produce content, and receive compensation, working as correspondents for outlets such as Estado de Minas, Portal Uai, and No Ataque.

UX Design
UI Design
Information Architecture
Design System
Responsive Design
Interaction Design
Usability
Editorial Workflow Design
Dashboard Design
Reporting & Analytics
Accessibility
Product Design

Simple, responsive layout with consistent, modern, user-friendly components powered by shadcn/ui.

Screen to request a new editorial pitch in the editor dashboard

Production report details screen in the editor dashboard

Production reports screen in the editor dashboard

List of registered writers in the system

All editorial pitches listed in the editor dashboard

Editorial pitch edit screen in the editor dashboard

Designed with a focus on usability, supporting simple content creation workflows for writers and efficient editorial management, performance, and financial reporting for editors.

Article details screen designed to make collaboration and feedback between editors and writers effortless.

Writer dashboard, centralizing content workflow, monthly earnings, real-time conversations, collaboration with editors, and performance insights in one place.

Swoop Finance

A global SEO program was delivered using E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, expanding the site with scalable content such as business calculators, glossary, and business knowledge hubs to strengthen topical authority and capture non-branded demand. This strategy drove organic search to 46.78% of total traffic and increased monthly visits to 180,451 (+28.38% MoM).

Alongside content growth, technical SEO, accessibility improvements, schema markup, and code optimization were implemented. Multiple ccTLDs were consolidated into a single gTLD, centralizing authority and enabling global scale. After the implementation, international visibility increased significantly, including +99.84% traffic in the UK, +66.06% in South Africa, and +12,65% in Canada.

UX Design
UI Design
Responsive Design
Interaction Design
Usability
Accessibility
WordPress Development

swoopfunding.com

Responsive layout built for speed and accessibility, with performance optimizations that increased search visibility and conversions.

New sections such as business calculators, business glossary, and business knowledge hub were launched to capture non-branded demand, supported by accessibility enhancements to improve usability and organic discoverability.

Atlético Mineiro

Creation and launch of the official website for Clube Atlético Mineiro, one of Brazil's largest and most traditional football clubs. The project required a careful approach to translate the club's history, scale, and passion into a modern digital experience. Developed by Diários Associados, one of Brazil's leading media groups, the site was launched during the historic celebration of Atlético's 2021 Brazilian Championship title, strengthening the emotional connection with fans.

A scalable design system was created to ensure visual and functional consistency, paired with a custom layout aligned with the club's identity and values. The portal was built on 100% WordPress, fully responsive across devices, with a strong focus on content structure, usability, SEO, and performance, enabling high traffic handling while maximizing visibility in search engines.

UX Design
UI Design
Information Architecture
Design System
Responsive Design
Interaction Design
Usability
Accessibility
Product Design

atletico.com.br

Responsive layout optimized for speed and accessibility, improving search visibility and fan engagement.

Atlético-MG sports news homepage showing a large featured news slider, navigation menu, video highlight, upcoming matches panel, league standings, and a grid of latest articles.

Homepage hardnews layout combining a large featured news slider with supporting content blocks like videos, match schedule, standings, and latest articles, creating a complete hub for team updates.

Atlético-MG institutional page showing a full-width hero banner with trophies, club presentation text, and a gallery section with historical photos.

Club presentation layout with a strong hero image, introductory text, and a visual gallery highlighting Atlético-MG history, trophies, and achievements.

Atlético-MG news category page showing a multi-column grid of article cards with thumbnails, headlines, excerpts, and a sidebar with most-read stories.

Section layout displaying articles in a clean multi-column grid, featuring most-read highlights on the side and a structured feed for browsing more news.

Atlético-MG match page showing final score, competition details, related news grid, and a sidebar with lineup, match sheet, and top scorers.

Game summary layout featuring the scoreboard at the top, related articles, and a detailed sidebar with lineups, match info, and competition stats.

Detailed squad profile layout featuring player bio, achievements, performance stats, recent and upcoming matches, and related content in a clean structured view.

Correio Braziliense

Redesign and evolution of the Correio Braziliense mobile app, one of the biggest brazilian newspapers, with the goal of going beyond news distribution to deliver a personalized and engaging reading experience. The initiative focused on increasing reader engagement and strengthening subscriber loyalty through innovation and user-centric features.

The new app introduced advanced personalization features, allowing users to save articles, comment, and share content, alongside strong accessibility support such as text to speech and night mode. Subscribers gained access to exclusive content and a benefits card directly within the app. The project also pioneered the Homepage For You technology, developed by Taboola, resulting in higher engagement, improved user experience, and increased subscriber retention.

UX Design
UI Design
Information Architecture
Design System
Interaction Design
Usability
Accessibility
Product Design
Mobile Design

Apple Store | Google Play

Home screen with a vertical news feed, featured headline, article cards with thumbnails, timestamps, and bottom navigation.

Home Main news feed with featured story and a scrollable list of articles, including thumbnails, timestamps, and quick actions.

Blogs screen showing a list of blog categories with titles, short descriptions, thumbnails, and bottom navigation.

Blogs Category list layout with thumbnails and short descriptions, built for quick browsing and discovery.

Sections menu screen showing a list of editorial categories with icons such as politics, economy, world, sports, and technology.

Sections Menu Simple navigation list for browsing all editorial categories.

News section feed showing multiple article cards with images, headlines, timestamps, and bookmark icons.

Section Feed Category-based article list with images, timestamps, and bookmarking.

Special sections screen with large image cards and curated content titles.

Special Sections Curated editorial collections displayed as large visual cards.

News article screen with hero image, headline, author, time, and article text.

Article View Clean editorial layout with strong typography, metadata, and long-form reading support.

Subscriber club digital card showing subscriber name, membership code, and expiration date.

Subscriber Club Card Digital membership card with key user details for fast validation.

Saved news screen showing a list of bookmarked articles with timestamps and bookmark icons.

Saved News Bookmark list screen for quick access to saved articles.

Profile Account hub with user details and shortcuts to saved content, subscriber tools, and support.

Print edition screen showing the date, newspaper cover preview, and a View PDF button.

Print Edition Digital newspaper cover view with edition date and direct access to the PDF.

Diários Associados

Design and user experience for the portals, sites, and apps of Diários Associados, one of Brazil's largest media groups, with a strong focus on design systems at scale. Design systems were created and adopted for Correio Braziliense (540M+ pageviews/month), Portal Uai (160M+), and Estado de Minas (60M+), establishing a shared foundation across teams. This approach reduced rework and refactors, simplified collaboration between design and engineering, and significantly improved delivery speed, while maintaining consistency and usability across high-traffic products.

UX Design
UI Design
Information Architecture
Design System
Responsive Design
Interaction Design
Usability
Accessibility
Product Design

Home screen variation showing a news feed layout with featured content, article list, thumbnails, and bottom navigation.

Home screen variation presenting an alternative news feed structure with highlighted headlines, article cards, and quick access navigation.

Home screen variation displaying a different arrangement of featured stories and article cards, optimized for readability and fast scrolling.

Correio Braziliense (2025) Home screen variations exploring different news hierarchies, featured story placements, and article card structures to improve readability and scanning across scenarios. The exploration anticipated diverse editorial contexts, such as major events, funerals, and championships, validating layout flexibility early, accelerating prototyping, and reducing development time before implementation.

Home screen of Portal Uai, the leading digital news platform in Minas Gerais and a major content hub for Diários Associados.

Portal Uai (2024) The leading digital news platform in Minas Gerais and a major content hub for Diários Associados. The UX/UI design addresses the challenge of organizing massive content volumes by prioritizing readability and clear information architecture. This ensures millions of users can navigate high-density information with speed, clarity, and ease.

Tupi FM homepage redesign on desktop and mobile showing featured headlines, breaking news sections, radio program highlight, and editorial content blocks.

Tupi FM news article page on desktop and mobile showing headline, author information, featured image, article content, and sidebar with trending news and radio promotion.

Tupi FM podcasts listing page on desktop and mobile showing episode titles, descriptions, audio players, publication dates, and sidebar with trending news and promotional banners.

Tupi FM (2023) Redesign of the news portal, focused on modernizing the digital experience of Super Rádio Tupi (96.5 FM), one of the most traditional radio stations in Rio de Janeiro, founded in 1935 and part of the Diários Associados group. The project reorganized editorial hierarchy, improved content scanning, and optimized live radio programming and written news, delivering a responsive experience for desktop and mobile while reducing layout complexity and accelerating front-end implementation.

Car marketplace homepage showing featured content blocks, vehicle highlights, news sections, and promotional banners.

Vehicle listings page showing filter sidebar, search options, and multiple car result cards with prices and details.

Vehicle detail page showing car gallery, price, specifications, seller contact form, and related listings.

Automotive news page showing a grid of news articles with featured headline, thumbnails, and category tags.

Automotive news article page showing full article content with images, sidebar modules, and related links.

Vrum (2020) A full redesign for a car marketplace platform, focused on improving browsing, filtering, and lead generation. The project includes responsive layouts for home, listings, news, and vehicle detail pages, combining editorial content with classified ads while keeping the UI clean, fast to scan, and conversion-oriented across desktop and mobile.

Superesportes homepage featuring sports news highlights, category navigation, and responsive mobile layout.

Superesportes live match page with real-time timeline, lineups, and responsive mobile layout.

Superesportes Copa Libertadores bracket page displaying tournament progression.

Superesportes article page about Cruzeiro match result with headline, featured image, sidebar content, and mobile layout.

Superesportes team hub pages showing team-specific news and branding in desktop and mobile views.

Superesportes (2020) A full redesign for sports news platform, focused on delivering real-time match coverage, championship brackets, team hubs, and editorial content in a clear, scalable experience across desktop and mobile. The project prioritized information hierarchy, live-game readability, and fast content scanning, creating structured layouts for match timelines, tournament progressions, news highlights, and team-specific pages.

Resume

Experience

UX/UI Designer & Web Developer with 25+ years of experience designing and building digital products for media groups, fintechs, agencies, and public institutions in Brazil and internationally.

Core expertise

UX/UI design, design systems, usability testing, A/B testing, front-end development, WordPress, PHP, agile teams, high-traffic platforms, and performance-driven interfaces.

Experience highlights

Swoop Finance (UK) – UX/UI Designer & UI Developer
Diários Associados – UX/UI Designer for large-scale media portals (500M+ pageviews/month)
Agencies & enterprises including Petrobras, Vale, Ambev, Localiza, government institutions, and media groups.

Awards

Aberje Award 2012 Brazil in the Digital Media category: “Profissões de Futuro”
Silver Award at the 18th ABEMD Award 2012 (Brazilian Association of Direct Marketing): “Concurso Cultural Ideia e Energia”

Education

Bachelor's Degree in Library and Information Science – UFMG